Clients are great; repeat clients are awesome! Repeat customers or clients are those kind souls who hired you once, liked what your business had to offer and came back to engage your content writing services again.
4 Sure-Fire Ways to Get Repeat Clients for Your Writing Business
Quite simply, repeat clients for your writing business act as icing on the cake. They add tremendous value to any enterprise and play the role of walking-talking publicists who authenticate your tall claims and give you a reason to have that child-like smile on your face!
While there is no denying that customers or clients are the reason why we do business, repeat clients act as that much-awaited bonus, return on investment (ROI) or that little extra that we all crave for.
Returning clients bring us added business and give us an extra dose of self-belief and self-confidence.
They give us a reason to rejoice; they tell us we’ve done it right the first time around and inspire us to keep getting better at our craft.
And the best part, repeat clients come to us on their own free will, without us having to spend large sums on marketing or promotion.
Needless to say, it makes sense to do your best to get repeat clients for your business. And it’s easier than you think.
ALSO READ: How To Make Your Content Writer Work For You
Attracting Repeat Clients
Now that we’ve established the importance and benefits of building a returning customer base, let’s look at some tried-and-tested ways to get and attract repeat customers for your writing business.
But first, consider this scenario –
You spend a good two weeks spicing up your marketing plans, promoting your services on social media and spending way over your budget to advertise, with one aim in mind – you wish to win new customers and get more work.
All of a sudden, you hear the sound of a new mail hitting your inbox and see a familiar name. Lo and behold, it is a past client who wants to hire you again!
Voila, you’ve just got yourself a new project with minimum discussions regarding costs and terms since the client has worked with you before and is familiar with your working style.
MORAL OF THE STORY
Receiving business from past clients takes considerably less time and fewer efforts as compared to attracting new customers and building your clientele from scratch. Of course, it’s provided you did it right the first time they hired you and thereafter.
That being said, let’s take a look at some simple things you can do to get repeat clients for your content writing business –
ALWAYS DELIVER EXCEPTIONAL QUALITY
A simple Google Search brings up infinite options for content writing services. Each website promises great content and professional services.
Amidst so much competition, your writing business stands a chance to flourish only if you deliver good quality content, consistently.
When a customer hires your writing services, she is looking for unique and well written, quality content that furthers her business, marketing, and website goals.
If you deliver good quality content to the client’s specifications and contribute to their success, your past clients are bound to remember you and come back to you with more writing projects.
Clients look for reliability and professionalism in their freelance contractors. They want to hire a writer who they can count on at all times and with any project.
They want to feel relieved after outsourcing their tasks to you, knowing that you will do a good job for them.
So to win repeat clients, you must be consistent in the quality you deliver and professional in your style of running your freelance writing business.
If they like what they get the first time, chances are high; they’ll return to you ever so often.
Prompt and timely communication, whether it is via email, phone or face-to-face meeting holds particular importance when it comes to securing new projects. It especially holds true when your content order needs to be delivered within a tight deadline.
If you are quick in your responses, precise in your approach and also showcase your reliability, you are bound to attract repeat customers and references.
It is a way of telling your customers they can count on you and that you are there for them.
STAY IN TOUCH
After completing a writing project successfully, don’t forget to keep in touch with them as you go forward.
Whether it is through a ‘thank-you’ note, a monthly newsletter or blog posts, your aim should be to create a space for yourself in the minds’ of your past clients.
When you make every attempt to stay visible, you increase your chances of becoming their first choice the next time they have some writing work.
And don’t forget to keep your past clients updated with your new contact details, newly launched services or links to your new websites and blogs.
Getting work from a repeat client is an excellent way to grow your writing business and build the morale of your staff. A returning customer is a clear proof that your services are liked and remembered.
So if you want to build a strong clientele, pay close attention to ways in which you can build repeat business. Once you know what is working for you and what is not, make these habits a part of your day to day work style.
If you haven’t already, start networking with your past clients – call them, send them an email or an update about a new service you have launched and win the opportunity of working with them again!
How do you attract repeating clients for your business? Tell us about it in the comments section below.