Culture, Architecture, and Churches of Goa Goa features high up on the list of popular tourist destinations in India what with its beautiful beaches, exotic flora and fauna, adventure sports activities, multi-faceted cultural heritage and of course, its peaceful and beautiful churches. No wonder the Portuguese named it ‘The Pearl of the Orient’. A great hit […]
How to Write Killer Sales Copy?
Pushing Sales Through Your Website’s Sales Copy Whether you sell a product or offer a service through your website, it primarily serves as a virtual online store where customers enter, browse at what you’re offering, and either make a purchase or exit without talking to you – courtesy your sales copy. Unlike a physical store […]
5 Mistakes to Avoid While Writing Website Content
Don’t Make These Content Writing Mistakes Your website content plays a vital role in determining the success of your site. Developing the right kind of content for your website is a process rather than a one-time, solitary task. The first step, of course, is to know what your focus is going to be and then develop content […]
How to Develop Your Writing Voice?
Find Your Distinctive Voice as a Content Writer The work life of a modern-day content writer or a talented copywriter is nothing short of a rollercoaster ride; exciting, adventurous and invigorating. When writing for the web, a writer goes through numerous stages of creative excellence as they produce content for a wide range of readers on a […]
Hire a Freelance Writer With This Handy Checklist
What to Look for When Hiring a Freelance Writer? Freelance Writers are in great demand, more so than full-time writers or content writing firms simply because freelance writers bring a treasure trove of fresh ideas and relevant experience with them. Freelancers can be easily hired on a contractual basis as and when needed and they […]
How Important is Your Website Content?
How Important is Your Website Content? If you were to ask us, “How Important is website content?”, we would say, just as important as sugar in a chocolate pastry! Surprised? Let us explain – Imagine yourself eyeing an indulgent chocolate pastry at a confectionery shop. Though it is expensive, you decide to go ahead and buy it as […]
Are you Updating Your Website Regularly?
Benefits of Updating Your Website with Fresh Content A business website is your company’s most valuable asset that supports your web presence, helps to establish a strong rapport with your visitors and assists in building new business opportunities. However, a 5-page website cannot do the trick. In order to use the power of the web […]
How to Make the Most of Your Content Outsourcing Experience?
How to Outsource Your Content Writing Needs One of the biggest challenges website owners face is the need to update their website regularly with well written, relevant and targetted content. Given the fact that web visitors and search engines, both love fresh content and loads of it, webmasters must have a strategic plan, such as […]
4 Reasons Why Your Home Page Content is Important
Importance of Home Page Content When was the last time you looked at your website’s homepage content with a critical eye? You know that very first page that links to the rest of your website, acts as an introduction to your site, and provides a preview of what lies ahead to your website’s visitors. If […]
5 Benefits of Hiring a Freelance Writer
Why Hiring a Skilled Freelance Writer Makes Sense Ask any marketer and they will promptly tell you that content marketing occupies the most important position in their overall marketing strategy. Clearly, content marketing is here to stay and that makes the role of high-quality content extremely important. After all, how else will you spread your […]
How to Brief Your Content Writer Before a Writing Project
How to Make Your Content Writer Work For You Once you’ve hired a writer for your writing project, the next important step is to make your content writer “WORK” for you. This means ensuring that the writer delivers content in tune with your goals, requirements, and expectations. One of the easiest ways to do this […]
Are You Paying Attention to Content Presentation?
Importance of Good Content Presentation When Writing for Online Audiences The online (web) audience portrays different reading patterns and habits when compared to offline readers (those who read magazines, books and newspapers.) Web visitors are extremely impatient, hurried and pressed for time. Since there is so much information available, readers rush to assimilate maximum information in the […]