Are Your Customers Loyal Towards your Brand?
If there is one thing growing daily, it is your list of competitors. Irrespective of the products and services you offer, there is no dearth of companies who say they do it better than you. So, how do you build brand loyalty and ensure your customers keep coming back to you?
The solution lies in your ability to make your brand sticky and your marketing well-targeted!
REALITY BITES: CUSTOMERS SWITCH BRANDS EASILY
Today’s customer is active on social media. They constantly interact with brand advertisements on Instagram and Facebook. And they are being lured to buy from someone else, other than you.
So, it’s quite normal for today’s value-seeking consumer to not think twice before switching brands and moving on to another seller. And it is here that the importance of brand loyalty is truly felt.
What then, can you do to prove your competitors wrong and hold on to your loyal customers?
BUILD BRAND LOYALTY BY ADDING STICKINESS TO YOUR BRAND
For starters, you can pull up your socks and rethink your customer engagement strategy as that’s one of the best ways to get inside the head of your customers. And become their obvious choice.
Most importantly, begin by asking yourself these crucial questions:
- Do my products and services add value to the lives of my ideal customer?
- Are my brand’s engagement, connection, and interactions with my customers profound?
- Does my brand have a presence in all major social media websites frequented by my present and prospective customers and clients?
- Do my customers trust my company and brand?
- Does my brand name come first in the minds of my customers when they think of the products I sell?
If your answers to these questions are NO, it’s high time you focus on building stronger relationships with your customers across all channels, especially social media.
And a crucial step towards this goal is to create your Buyer Persona and identify your customer’s buying journey.
What is Buyer Persona?
Simply put, a buyer persona is a representation of your most ideal and preferred customer, the ones who you’re trying to sell. And to create these personas, companies rely on research, interviews with customers and feedback.
So, when you create a buyer persona, your focus should be to identify your customers’ demographics (their age, location), what motivates them, what are their pain points and what they’re seeking in an ideal brand interaction.
Powered with this information, you can create the right kind of content to attract, interact and engage with your customers.
ALSO READ: How to Create Detailed Buyer Personas
BUILDING CUSTOMER LAYOUT: THE 5 STEP GUIDE FOR 2021
Here are tips for building your customers’ loyalty towards your brand.
1. OFFER EXCELLENT PRODUCTS AND SERVICES
If there is one and only one thing you do to build customer loyalty, it should be that you offer high-quality products and services to your customers.
Because if what you offer satisfies your customer’s inherent need, they will remember the experience and improve your chances of them coming back to you.
2. OUTDO YOUR CUSTOMERS’ EXPECTATIONS
Every time a customer makes a purchase or hires your services, make sure to deliver more than you promised.
When you outdo your customers’ expectations on all counts, quality, reliability, and service, you create a place for yourself in their minds!
3. LEAVE A GOOD IMPRESSION
Your customer is a well-informed buyer. And when he/she makes a large purchase, the entire family is involved in the decision.
Therefore, your aim should be to provide plenty of reasons to buy from you and return for future purchases.
Your customers’ buying decisions are both, practical and emotional. Once a customer buys from you, they want to feel good about the experience. And they will remember how you made them feel.
Hence, make sure that every interaction with your brand is a memorable experience.
From the moment a prospective customer makes an inquiry about a product or service till the time the product or service is delivered, your engagement with them should be nothing less than perfect.
And of course, after sales services need to be top of the line too.
4. SHOWCASE EXCELLENT CUSTOMER ENGAGEMENT SKILLS
Customers do not like or trust companies that beat around the bush. And since they have questions, problems, and queries, they want to interact and buy from companies who give them clear and direct answers, solutions, and assistance in the shortest time.
Hence, it is your prerogative to be that company for your customers. Good customer engagement skills and heightened buying experience comes in handy here.
5. USE SOCIAL MEDIA TO INTERACT WITH YOUR CUSTOMERS AND CLIENTS
Social Media has taken the internet by a storm. According to Backlinko, in 2020, 3.81 billion people used social media globally.
Safe to say that by now, you know that your present and prospective customers and clients are active on one or another social media website; be it Facebook, LinkedIn, Twitter, YouTube, Google+ or Instagram.
All that remains to be done is to reach out to them and engage with them in a dialogue. Your aim should be to make yourself visible, available, and approachable so that you can build brand loyalty among your customers.
A crucial step is to have your own Company Page on Facebook and LinkedIn, etc., where you can market your products and services, announce new product releases, gain feedback from your audiences, and have significant dialogue.
Building brand loyalty isn’t rocket science. However, it does require creating a buyer persona, linking it to the content you create and how you interact with them, and focused action, consistently.
Even the slightest slip up on your part in connecting with your customers can send them knocking on the doors of your competitors. So, if you haven’t already, start taking your customer interactions seriously and watch them favour your brand and turn into loyal customers!