CONTENT WRITING CAREERS
Content writing has gained tremendous prominence the world over, thanks to a growing demand for making an impact with the right words.
Whether we talk about newspapers, magazines or online websites, the written word is required at all levels, thus, creating a growing requirement for individuals with a knack for writing and communicating with the power of words.
JOB PROFILE OF A CONTENT WRITER
As is evident from the title, a content writer is a person who writes high-quality content for print and web media.
The main job of a content writer is to write articles, blog posts, website content, press releases as well as case studies and content for apps for clients across almost any and every industry.
An understanding of SEO is even more beneficial as it improves the chances of a website being found in response to a search on search engines such as Google, Yahoo, etc.
A Content Writer may also be required to –
- Edit and proof read the content they have developed
- Edit, rewrite and proof read sales copy
- Write product descriptions, and brand support material, etc.
BUILDING A SUCCESSFUL CAREER IN CONTENT WRITING
To excel in this field you must have the ability to understand the requirement of the client in terms of who you are writing for, what is it that the client wants the website to do – provide information, sell a product or an idea.
Since there is a difference between writing for the web and writing for print, the writer must know how to talk to the online audiences effectively to make the right impact and leave a lasting impression on them.
CHOICES AND FLEXIBILITY IN CONTENT WRITING
Content Writers have the choice of joining a Content writing firm or working on their own as a Freelance Content Writer.
A good writing portfolio has its advantage as it gives the writer tremendous confidence as well as acts as work experience for their future clients to see.