POPULAR WRITING OPPORTUNITIES
Writing for the web is a flourishing industry and a fulfilling career path. Though different from print content writing, web content development is hugely popular all over the globe.
Over the years, online writing has become excessively competitive, creating myriad job opportunities for those who like to express their ideas, views, and opinions using the written word.
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From full-time writing/editing staff to freelance writers and content developers, the demand for good quality web content is constantly on a rise.
In order to understand the world of web writing, let us take a look at some common writing job profiles and their corresponding job responsibilities –
Writing for the Web – Common Job Profiles
1. WEB CONTENT WRITER
The www is flooded with information and a simple search on any of the search engines like Google and Yahoo displays numerous results in the form of websites just waiting to be read.
No prizes for guessing that content on these websites play the most important role in getting the message across to the readers. Since time is limited, website content must be concise and to the point, giving visitors the right information quickly.
Web Content basically refers to factual information for e.g. features or benefits of a product, service or an idea.
A Web Content Writer is a skilled writer who is assigned the task of writing content exclusively for websites.
Job Description: What does a Web Content Writer Do?
The responsibilities of a Web Content Writer can include the following
- Writing web content for websites and portals from scratch.
- Writing, editing and proofreading copy for client projects based on research and background information supplied to them.
- Developing high-quality content such as articles and case studies on a consistent basis for a company’s website and blog.
- Checking each web page carefully before making them LIVE.
- Writing content for online magazines such as ezines.
- Writing product descriptions and supporting materials for the brand.
Profile and Skills of a Content Writer
Content is definitely the most important element on any website and this makes the job of a Content Writer very important. Most Companies who are looking to hire a Web Content Writer look for the following skills and traits –
- A graduate with a good command over the English language.
- A flair for writing with an understanding of what works on the internet.
- An ability to work in a team with good communication skills.
- An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proofreading with good research skills.
- Ability to write in a variety of formats and styles for multiple audiences.
- An understanding of keywords and meta tags – Ability to write web page titles, meta tag descriptions, alt tags for images etc.
- Experience with a publishing house can be an added advantage.
2. WEBSITE COPYWRITER
Writing relevant copy can be a challenge for some as the tone of voice used while writing web copy needs to be just right to meet a website’s goals.
A copywriter is a skilled professional who has a way with words. The job of a copywriter primarily is to produce persuasive and attention-grabbing copy that meets the advertising and marketing needs of a company or a brand.
Job Description: What Does a Copy Writer Do?
While the scope of work varies from Company to Company, the responsibilities of a Copywriter include the following
- Develop highly effective, original and targeted marketing copy for the promotion and sale of goods and services.
- Work in tandem with other departments of an organization to write and edit creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
- Interact with clients from time to time and give them advice regarding content related issues.
- Maintain the right tone of voice and understand the target audience thoroughly.
Profile and Skills of a Copywriter
- Excellent command over the English language.
- Expert writing skills, editing, and proofreading abilities.
- Ability to write concise, attention grabbing and hard-hitting copy that puts the message across impressively.
- Creative bend of mind with strong visualization skills.
- An advertising background with an understanding of search engines and Internet Marketing is an added benefit.
- Exposure to writing print promotional materials, online web content, press releases, and copy to assist in a company’s advertising and marketing efforts.
- Quick idea generation – an ability to come up with ideas at a drop of a hat and deliver copy within short timeframes and tight deadlines.
It is safe to conclude that a copywriter’s job is highly challenging and interesting.
3. CREATIVE WRITER
A career in creative writing is a highly creative and mentally stimulating pursuit. As the name suggests, a creative writer is a person who writes creative copy.
Job Description: What Does a Creative Writer Do?
The job of a creative writer includes these responsibilities –
- Write creative content that communicates the desired message in a tasteful manner.
- Interact with other departments within an organization and transform collective ideas into content that is creative and attention-grabbing.
Some of the common creative job profiles include – Children’s Story Writing, Comic Book Writers, Novelists, Greeting Card Message Writers, Jingle Writers, Lyricists, Poets, etc.
Profile / Skills of a Creative Writer
- Excellent writing and editing skills
- A background in Media, Journalism, and Creative writing
- Creative bend of mind
- Ability to think out-of-the-box
- Ability to play with words
- Willing to take risks
4. GHOST WRITER
Putting ideas or information into words can be a challenging job for some. Not everybody can write and for this very reason, God made Ghost Writers!
Irrespective of what one wants, to be written, a Ghost Writer can help.
To put it simply, a Ghost Writer is a person who writes for someone else. Take for example an artist who wants to put down his life’s work in words but lacks the experience or the necessary writing skills. The smartest thing for him to do is to hire a Ghost Writer.
Job Description: What Does a Ghost Writer Do?
A Ghost Writer writes for someone else. Ghost Writing is a form of collaboration between one who has knowledge, experience and a story to tell with a person who has the skills to frame the story in words.
The Ghost Writer uses someone else’s knowledge and experiences as research material for what he/she writes. The Ghost is expected to write on any topic ranging from travel, IT, branding, marketing etc.
Profile / Skills of a Ghost Writer
- Strong writing skills.
- An ability to put ideas, information, and experiences into words.
- Interest in a wide variety of subjects and ideas.
- Patience and good listening skills.
- Ability to collaborate effectively
A Ghost Writer gets an opportunity to meet a lot of interesting people and gain knowledge on a large number of diverse subjects.
5. COPY EDITOR
As the name suggests, a copy editor is a person who edits copy. However, the role of a Copy Editor does not end here.
Job Description: What Does a Copy Editor Do?
A Copy Editor plays an important role in any organization.
The responsibilities of a copy editor include –
- Editing and proofreading editorial content like interviews, essays, and white papers for errors in spelling, punctuation, and grammar.
- Preparing and editing content for newsletters and promotional material, etc.
- Adhering to style guidelines and making sure that all materials of communication match these guidelines.
- Recommending improvements in all editorial materials and ensuring that they are correct.
- Checking manuscripts and other items for readability, style, and agreement with editorial policy.
Profile and Skills of a Copy Editor
- A graduate of English / Journalism with an excellent vocabulary, grammar and proofreading skills.
- Attention to details and research expertise.
- A good team member with highly effective communication skills and an experience in copy editing.
- Ability to recognize and correct style errors. Rewriting and reframing content so it reads well and gets the message across.
What is the job of a proof reader you ask?
Whether online or in the print media, content plays a very important role. Almost all magazines, books and journals are proofread before sending them in for publication. Content for websites is checked and rechecked to make sure that it is free from grammatical errors, typos, and spelling mistakes.
All this makes the job of a Proof Reader very important.
Job Description: What Does a Proof Reader Do?
- Proofing and editing text.
- Compiling proofreading reports.
- Correcting grammatical errors, spelling mistakes, and factual inaccuracies.
- Removing typos and editing reports, white papers, articles and other materials.
- Organizing text into proper paragraphs and sentence formations.
Profile / Skills of a Proof Reader
- A graduate in English, Journalism or Mass Communication.
- Excellent written and spoken English with a good knowledge of grammar.
- Good communication skills.
- Attention to details and a critical eye to spot errors and correct them.
- Knowledge of proofreading marks.
7. TRAVEL WRITER
Travel writing is one of the most interesting forms of writing.
The job of a travel writer is very exciting – it includes writing reviews and traveling guides about different countries, cities and tourist destinations. Most travel writers work on a freelance basis for travel guide portals while others work on a full-time basis for guidebooks, etc.
Whatever be the case, travel writing can be a very fulfilling field for more reasons than one!
Many writers visit countries and places and then compile a travel guide for other travelers to read before they begin their journey.
Others, have a knack for research and are able to create interesting visual pictures by the use of descriptive words. Travel Writers create alluring descriptions for exotic places, crowded markets and ancient monuments with grace and adventure.
Job Description: What does a Travel Writer Do?
The responsibilities of a Travel Writer can include the following:
- Writing and composing travel-related reviews of countries & places based on their personal experiences & visits – for travel portals, magazines and travel guides.
- Research-based travel writing about best hotels, shopping destinations, marketplaces and other site seeing options in different countries.
Profile / Skills of a Travel Writer
Most Travel Portals, travel related websites and magazines look for Travel Writers on a full time / freelance basis.
These writers must usually possess the following skills and traits –
- Travel writers must have a knack for writing interesting descriptions and an ability to create interesting visual pictures through the use of words.
- Must be fond of traveling and discovering new places.
- Must have an ability to handle pressure.
- An experience with a publishing house can be an added advantage.
8. RESEARCH WRITER
A Research Writer is one who is proficient in researching information on a wide variety of topics from online as well as offline sources and then reproducing it in the desired format.
Job Description: Who is a Research Writer and What Does a Research Writer Do?
- Familiarize and understand the aim of conducting research.
- Research and study a topic in great detail.
- Gather and understand information.
- Compile and summarize researched information, data, and statistics in reports, documents and case studies.
Profile / Skills of a Research Writer
- Excellent writing and editing skills.
- A sharp mind with a good understanding of information.
- A strong ability to read, grasp, understand, analyze and reproduce information in a methodical and goal-oriented manner.
- Capable of studying and analyzing data from a broad range of disciplines.
- A good understanding of industry-specific terminology.
Research writers are sought after by companies belonging to all major industries such as Banking, Medical, Insurance, and Travel, etc.
The Internet is flooded with information which is accessible by people all over the world. Since different individuals speak and understand different languages, it has become essential for webmasters to make their sites accessible in multiple languages. This helps to make sure that they don’t lose out on any traffic.
A Translator is a person who translates content – books, articles, white papers, and stories from one language to another. For example, in India, companies look for Hindi Translators who can translate English books on mythology into Hindi, and vice versa.
Job Description of a Language Translator
- Read and understand the material that has to be translated.
- Translate the text into the desired language.
- Proofread and edit the text to make sure that the translated content delivers the same meaning as the initial content.
Profile / Skills of a Translator
- Ability to read, write and understand different languages.
- Excellent knowledge of grammar, language, and spellings.
- A good vocabulary, editing, and proofreading skills.
The job of a Translator can be very challenging and requires an in-depth knowledge of languages.
10. TECHNICAL WRITER
A technical writer is a qualified professional with an inherent ability to understand how something technical works.
These writers have a technical bend of mind which helps them to analyze scientific knowledge, understand it and then explain it in simple language that is understandable by everyone.
Job Description: What Does a Technical Writer Do?
The responsibilities of a Technical Writer can include the following –
- Prepare catalogs, user manuals and guides, technical help books, online help documents and engineering reports.
- Work closely with engineers, scientists, pharma companies, and accountants, etc.
- Communicate and interact with product developers.
Profile / Skills of a Technical Writer
Technical Writers must have an ability to understand things well and then explain them well so that the desired audiences can understand it.
- Strong technical knowledge in the given field with a good grasp of technical terminologies.
- Ability to write in a simple, concise and accurate manner.
- Good research and documentation skills.
Today, there is a lot of scope for technical writers. Companies belonging to industries as diverse as aircraft manufacturing, pharmaceuticals, chemical, and computer software – all hire Technical Writers.