Importance of Strong Call to Action When Writing Copy That Sells
These are times of information overload. And your most preferred audience is highly distracted with numerous competitor websites vying for their attention. So how do you make sure your target customer stays on your website and buys from you? Well, the easiest way to do it is to publish high-quality copy that sells.
If you don’t want your website to get lost in the online clutter, focus on strong copywriting that gets results!
So, what then can you do to make an impact on your readers, quickly?
How can you hold their attention long enough & get them to do what you want them to do?
Persuasive copywriting is the answer to your questions!
HOW TO WRITE COPY THAT SELLS?
Ask any copywriting expert and they will tell you the importance of having a significant dialogue with your readers when writing web copy.
Since the average reader spends just a few seconds on a website, it is your job to catch their attention quickly with a power-packed headline.
Once the headline catches their eye, and they begin to read further, the first few sentences of your article or web copy must arouse their interest to know more.
The trick is to write your web copy from the heart so that it solves their problem, provides an alternative, or relieves them of their stress.
Your copywriting must strike a chord with your readers and make them feel at home.
Use effective copy to highlight yourself as a professional, dependable, and trustworthy company. Strong copywriting gets results, period.
Good Copywriting is incomplete without a Strong Call-To-Action
Sometimes all it takes for your web readers to take the desired action is your asking them to do it!
Sounds simple enough, yes? It is simple and amazingly effective!
Ask your readers to take definite action.
Ask them to give you their feedback, sign up for your newsletter or place an order for your product & services.
Hold on to your readers by using action words such as “CLICK HERE”, “WRITE TO US NOW”, “GIVE US A CALL”, “PLACE AN ORDER” or “SIGNUP FOR OUR NEWSLETTER”, etc.
You will be surprised to note how many people act, just as you had asked them to.
Sometimes, it is imperative to state the obvious or your readers will just click away, out of your website.
A good spot to place a call-to-action is at the end of the article, in the middle of your copy or anywhere else that you feel your readers will respond to it.
“Say a customer has just purchased a cloth bag from your online store. Why not present them with an offer of a 20% discount if they purchase any other item from your store within the next 48 hours?”
It’s an excellent way to push sales while giving your customers something extra to remember you by!
Remember, the mantra for running a successful business enterprise online, where your words are your sales team is to use professional, convincing web copy that connects with the readers.
Next, you must ask, and you shall undoubtedly receive!
Your website copy has the power to get your website visitors to take the desired action. So, the next time you are updating your website content, don’t forget to use strong call-to-action. And don’t forget to interact with your visitors in the language they understand best.