Don’t Make These Content Writing Mistakes
Last Updated: 6th May 2020
The content you publish on your website plays a vital role in determining the success and popularity of your website. It is why you must make sure that your website content is high-quality and written without errors and mistakes.
Developing the right kind of content for your website is an entire process rather than a one-time, solitary task.
The first step, of course, is to know your focus and the overall goal of your website content.
A lot of times, writer’s end up making some common content writing mistakes that interfere with the relevance and quality of the content.
Knowing how to avoid these mistakes is the first step towards writing and publishing good quality website content that your readers will love to read.
5 Common Mistakes to Avoid While Developing Website Content
MISTAKE #1 SAY MORE THAN IS REQUIRED
Online surfers are an impatient lot and almost always short of time. Given the vast sea of information available on the internet, they want to find the best sources of information quickly and in the shortest time.
It is in your best interests to ensure that your website or blog content is relevant, useful and valuable.
Now, more than ever, long-form content writing has gained tremendous popularity. So while the trend is to write long and detailed articles on your blog, your website content needs to be precise and concise.
Remember, if you want your time-starved website visitors to stay on your website and come back to it often, make sure your website content is pure gold, above all else.
Try to make your point quickly and coherently, preferably within the first few paragraphs. And always break up your webpage content into shorter, easy to read paragraphs.
MISTAKE #2 TALK GREEK
Your website content is the face of your online presence. It represents your brand and is the first thing visitors notice about you.
Since your website is catering to a wide range of web surfers from different parts of the world, it is important to publish content that is easy to understand.
Remember, your website is not the place to use difficult jargons that the common person will be unable to relate to.
And while you’re at it, try to use shorter sentences, unless your website caters to a specialised group of people.
MISTAKE #3 TALK ONLY ABOUT FEATURES
When selling products online, if you only focus on the features of your products and not on the benefits of using your products, you can end up making a big mistake.
A customer’s buying decision is motivated by how your product will solve their problems and make their lives better, easier and happier.
Only talking about your products’ features is not going to convince your customers to buy from you.
Your website copy and product descriptions must show your prospective customers how your products will fulfil their needs.
Make your prospective customers realize how their life will improve if they use your products/services.
Use copy that convinces your customers that their needs won’t be fulfilled unless they buy from you!
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MISTAKE #4 WRITE WITHOUT AN AIM
To be effective, your webpage content should have a clear focus.
- Are you writing the content only to share useful information?
- Do you wish to persuade your website visitors to take a desired action such as send you their queries, fill out a form or subscribe to your newsletter?
Writing content without a sense of purpose is a waste of time as it will fail to grab your reader’s interest and won’t get the desired results.
So before you start developing content for your website, remind yourself that this content will have the power to do what you want it to do for your website.
Now that you have this positive thought in mind, sit down and write compelling content that will get results!
And if you plan to hire a content writer to develop content for your website, make sure to brief them with your content goals so that they can write content with the right focus.
MISTAKE #5 GO OVERBOARD TO MAKE SEARCH ENGINES HAPPY
We all know the importance of SEO and how important it is to rank well on search engines for your desired keywords.
However, when you start writing website content, do not forget that you’re writing first for your audiences and only then for the search engines.
If you remember this reality, you will never stuff keywords into your content, a habit that makes your content unattractive and boring for your website audience.
Your website content should have the right balance of keywords to take care of SEO without compromising on readability and user experience.
Your focus should be on writing genuine, unique and impressive web content that appeals to your readers while showcasing your website as a useful resource to search engines.
If you can master the art of writing content that is both, user-friendly and search-engine friendly, you will never see a dearth of traffic on your website!
If you write good-quality website content, the search engines will follow.
The internet is flooded with brands, trying to grab your customers’ attention. So if you want to stand out from the crowd and build a loyal customer base, focus on improving the quality of your website content.
Start by analysing each page on your website.
- Is the content relevant and well-written?
- Is the content on your webpages easy to read?
- Have you left enough white spaces between the content paragraphs?
- Are the product descriptions on your online store showcasing the benefits of using your products?
- Is there a balanced use of keywords?
If you avoid the common website writing mistakes discussed above, you will be able to connect better with your audience and establish your brand as a reliable name, online.