Don’t Make These Content Writing Mistakes
Your website content plays a vital role in determining the success of your site. Developing the right kind of content for your website is a process rather than a one-time, solitary task.
The first step, of course, is to know what your focus is going to be and then develop content around this goal, all while ensuring that you avoid the common content writing mistakes that a lot of businesses end up making in their quest to develop good content for their website.
5 Common Mistakes to Avoid While Developing Website Content
1. GO ON AND ON
Online visitors are impatient and do not have much time to spare. They want information quickly, in the shortest span of time. If you want to cater to your readers, make sure your website offers high-quality content that is concise and catchy.
Make your point quickly and coherently, preferably within the first few paragraphs and remember to break up your web page content into small, easy to read paragraphs.
In the online world, less is always more!
2. TALK GREEK
Try not to flaunt your extensive vocabulary when writing website content. Since the online world comprises of people from different walks of life, it is best to follow the middle path and stay away from extensive use of jargons. Use a simple tone of voice and language that is easy to understand.
And while you’re at it, try to keep your sentences short whenever possible.
3. TALK ONLY ABOUT FEATURES
If you are selling a product, a constant focus on features alone and not on the benefits of using your product can be a big mistake. Your website copy and product descriptions should show how your product can fulfil the prospective buyer’s inherent need, and features alone cannot achieve the desired effect.
As a rule of thumb, use your website content to highlight the benefits of using your products and services. Make your prospective customers realize how their life will improve if they use your products/services.
Use copy that convinces your customers that their needs won’t be fulfilled unless they buy from you!
4. WRITE WITHOUT AN AIM OR FOCUS
To be effective, your webpage content should have a clear focus – share information, persuade buyers to take the desired action or provide knowledge. Writing content without a sense of direction is a waste of time as it will fail to grab the interest of your readers.
Remind yourself that the content you write has the power to do what you want it to do for your website. Once you remember that, you will automatically write compelling copy.
5. GO OVERBOARD TO MAKE SEARCH ENGINES HAPPY
We all know the importance of SEO and the role it plays in helping your website rank well on search engines.
However, when you start writing web content, do not forget that you’re writing for your audiences first and only then for the search engines. If you remember this reality, you will never make the mistake of stuffing keywords into your content.
Rather, your focus should be on writing genuine, unique and impressive web content that appeals to your readers and also showcases your website as a useful resource to the search engines.
If you write good-quality website content, the search engines will follow.
If you avoid these common website writing mistakes, you will be able to not only connect with your audience but also create a loyal and returning reader base that recognizes your website as a valuable resource.