How to Make Your Content Writer Work For You
Once you’ve hired a writer for your writing project, the next important step is to make your content writer “WORK” for you. This means ensuring that the writer delivers content in tune with your goals, requirements, and expectations.
One of the easiest ways to do this is to brief your content writer thoroughly before a writing project.
Communicating Your Content Needs Clearly is Imperative
If you want to derive real value from your content outsourcing experience, you must communicate your needs well and this holds true irrespective of whether you hire a freelance writer or a professional content writing service.
If your communication with your content writer is not clear and focussed, you will end up wasting your time and resources and even face dissatisfaction with the content that is delivered to you as it will inevitably lack substance.
Failure to communicate well with your writer is going to result in the creation of poor quality content that will fail to meet any of your goals, whether it is to generate more traffic, gain high search engine rankings or improved conversion rates.
Freelance Writers are the best thing that could have happened to the writing industry. Outsource your writing needs to a content writer who knows his/her job well and you’ll have time to do what you do best!
HOW TO BRIEF YOUR CONTENT WRITER
Here are some simple tips that will help you to communicate well with your writer and make sure that the content you receive matches your requirements –
Know Your Expectations
In order to get the best work from your content writer, you must know your expectations for the project.
Once you are clear about your short term and long term goals (greater sales, more conversions, better rankings on search engines, generation of interest among your target audiences), you will be better suited to communicate your requirements to the writer.
Identify your Target Audience
Before a writer begins to write content for you, ensure that you clearly identify your customers, prospective customers, clients, and potential clients to them so that they can tailor the content to meet their sensibilities.
Provide Detailed Background Information
Your business is unique, and that is why it is important that you provide the writer with as much background information about your company and business as possible.
Give them access to details about your setup, your people, your company vision and more. It is your business and only you can paint an accurate picture of your business to the writer.
The writer’s job then is to understand your briefs and create content that reflects your business ethics and personality to the readers.
Provide Detailed Guidelines
Once you have hired a dependable content writer or writing firm for your writing needs, it is in your best interests to get the best work from them and a great way to do this is to provide them with detailed and thorough guidelines.
Encourage the writer/s to ask you questions and clear their doubts (if any) before they begin working on your project as this will reduce chances of inconsistencies creeping up.
Meet the Writer
Depending on the complexity of the project, you might want to meet the writer in person (if possible) to communicate your needs and introduce them to your setup.
For example, if you run a manufacturing unit, you might want to give the writer a tour of your factory to enable them to provide a more realistic perspective on the content.
Your first project with a new writer or writing firm will give you a more or less clear idea of the quality of content they deliver.
If you have some concerns, do discuss them early on so that the problems are addressed in a timely fashion. Be prompt in your responses and don’t forget to provide feedback regularly.
Outsourcing your content writing needs doesn’t have to be a complicated or difficult task.
Follow the tips above to brief your content writer and experience the wonders of content outsourcing!