Importance of Good Content Presentation in Online Writing
When writing content for your online readers, the importance of content presentation cannot be stressed enough! After all, your web audience has strikingly different reading patterns and habits compared to offline readers or those who read magazines, books, and newspapers.)
So, what’s the deal with online website visitors? Well, for one, web visitors are extremely impatient, hurried and pressed for time.
Since there is so much information available, readers rush to assimilate maximum information in the least amount of time. And this makes good content presentation extremely important.
Your target web audience is looking for instant access to high-quality information and does not read the content line by line.
Instead, readers scan through the web pages, paying particular attention to Bolds, Headings, and Subheadings.
How You Present Your Content Online Makes All the Difference
Many website owners complain that their web visitors come to their site but leave without taking any desired action. These can include filling an inquiry form or placing an order.
So, what’s the solution? The advice to such webmasters would be to not just pay attention to the quality of content on your website but also to the way you present your content.
Usually, websites with a poor layout and confusing navigation lose valuable web traffic because visitors fail to comprehend and access content on these websites.
What’s more, Google, the most widely accessed Search Engine prefers to rank those sites higher in its SERPS that offer the best browsing experience to its visitors.
For instance, your website should offer the most relevant information and this information should be easily accessible and consumable by the average web surfer, among other things.
If you want your website visitors to read more than just a few lines of content on your web pages, you must understand their reading habits.
Once you have the highest quality of content for your web pages, make sure to format your pages well so that you can keep visitors hooked to your website, longer.
CONTENT FORMATTING FOR MAXIMUM EXPOSURE
Now that you know the importance of good content presentation, here are simple content formatting tips to help you optimize your web pages and match your readers’ sensibilities –
Since the shortage of time is a major factor that influences peoples’ reading habits on the web, use your words wisely.
Write content that is concise and to-the-point while bringing forward your main message effectively and intelligently.
MAKE YOUR POINT EARLY ON
It is good practice to highlight the most relevant information early-on in your content, preferably in the first few sentences.
If your readers like what they read, chances are high they will read your entire content, from start to finish.
BREAK UP THE CONTENT INTO LOGICAL PARAGRAPHS
Large blocks of text without white spaces in between can be intimidating to your readers.
Hence, break up your content and divide the text into clean paragraphs that are calming to the eyes.
If you are writing several points, use bulleted lists to add structure to the text.
And don’t forget to conclude the topic effectively in the last few paragraphs.
USE DESCRIPTIVE HEADLINES AND BOLD TAGS
Nothing can spice up your content like the right headlines and subheadings. Well thought out and smartly crafted headlines are great for enhancing the interest of your readers and maintaining continuity within the content.
Without overdoing it, use formatting tools like bold, italics, and underline to highlight the most significant sentences of your content.
MAKE IT EASY TO PRINT/SHARE YOUR CONTENT
In addition to writing high-quality content, make sure to implement ‘Share Buttons’, Bookmarking Options and Print This Page script on your website. It helps your readers to easily share your content on social media.
This is a wonderful way to increase readership and make your content viral.
ACTIVATE BREADCRUMBS ON YOUR WEBSITE
It is not necessary that the visitors to your website will always access your website through the homepage. They may reach any of your website’s internal pages through a Google Search.
Hence, make sure each page on your site is well planned and laid out with a link back to the home page.
Breadcrumbs are a great WordPress feature that helps online visitors to navigate your website. Breadcrumbs are also beneficial to keep a track of where they currently are on your website.
With a little bit of planning and forward-thinking, you can ensure your content is not only well-written but also well-presented. Once you pay attention to your website’s content presentation, you can hold the attention of your readers and bring them back to your website regularly. So, look at your website and start giving your content the makeover it deserves.
LAST UPDATED: 22nd December 2020