Importance of Good Content Presentation When Writing for Online Audiences
The online (web) audience portrays different reading patterns and habits when compared to offline readers (those who read magazines, books and newspapers.) Web visitors are extremely impatient, hurried and pressed for time.
Since there is so much information available, readers rush to assimilate maximum information in the least amount of time, and this makes good content presentation extremely important.
Your audience on the web is looking for instant access to high-quality information and do not read content line by line. Instead, readers scan through the web pages, paying particular attention to bolds, headings, and subheadings.
How You Present Your Content Online Makes All The Difference
Many website owners complain that their web visitors come to their site but leave without taking any desired action such as filling an inquiry form or placing an order.
The advice to such webmasters would be to not just pay attention to the quality of content on their website but also to the way you present your content. Often, websites with a poor layout and confusing navigation structure lose out on valuable web traffic, just because visitors fail to comprehend and access content on such websites.
If you want your website visitors to read more than just a few lines of content on your web pages, you must understand their reading habits.
Once you have the highest quality of content for your web pages, make sure to format your pages well so that you can keep visitors hooked to your website, longer.
CONTENT FORMATTING FOR MAXIMUM EXPOSURE
Here are some simple content formatting tips to help you optimize your web pages and match your readers’ sensibilities –
Since the shortage of time is a major factor that influences peoples’ reading habits on the web, use your words wisely. Write content that is concise and to-the-point while bringing forward your main message effectively and intelligently.
MAKE YOUR POINT EARLY ON
It is good practice to highlight the most relevant information early-on in your content, preferably in the first few sentences. If your readers like what they read, chances are high they will read your entire content, from start to finish.
BREAK UP THE CONTENT INTO LOGICAL PARAGRAPHS
Large blocks of text without white spaces in between can be intimidating to your readers. Hence, it is recommended to break up your content and divide the text into clean paragraphs that are calming to the eyes.
If you are writing several points, use bulleted lists to add structure to the text. And don’t forget to conclude the topic effectively in the last few paragraphs.
USE DESCRIPTIVE HEADLINES AND BOLD TAGS
Nothing can spice up your content like the right headlines and subheadings. Well thought out and smartly crafted headlines are great for enhancing the interest of your readers and maintaining continuity within the content.
Without overdoing it, use formatting tools like bold, italics, and underline to highlight the most significant sentences of your content.
MAKE IT EASY TO PRINT/SHARE YOUR CONTENT
In addition to writing high-quality content, make sure to implement ‘Share Buttons’, Bookmarking Options and Print This Page script on your website so that your readers can easily share your content on social media.
This is a great way to increase readership and make your content viral.
IMPLEMENT BREADCRUMBS ON YOUR WEBSITE
It is not necessary that the visitors to your website will always access your website through the homepage. They may reach any of your website’s internal pages through a Google Search. Hence, make sure each page on your site is well planned and laid out with a link back to the home page.
Breadcrumbs is a great WordPress feature that helps online visitors to navigate your website and keep a track of where they currently are on your website.
With a little bit of planning and forward-thinking, you can ensure that your content is not only well-written but also well-presented to hold the attention of your readers and bring them back to your website regularly.
So take a look at your website and start giving your content the makeover it deserves.
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