Best Ways to Use Effective Client Testimonials
Years ago, to bag new projects and clients, businesses would primarily depend on word-of-mouth advertising and references. However, fast forward to today and effective client testimonials are excellent tools to show prospective clients that you’re worthy of their trust!
Considering that potential customers are looking for a business like yours online, it is only fair to provide sufficient proof that you’re the best for the job. And what can be better than heartfelt, relevant, and well-written effective testimonials from past satisfied customers?
THE AMAZING POWER OF CLIENT REVIEWS
Since physical interactions are limited online, companies are employing numerous marketing tactics including Inbound Marketing to attract more customers.
Effective Client Testimonial is one such tool. It adds a new dimension to the age-old word-of-mouth promotion. And if used correctly, it can support your advertising and marketing initiatives brilliantly.
This brings up the next important question.
According to Dictionary.com, a testimonial is a “written declaration certifying a person’s character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.”
Testimonials or Recommendations from past employees or clients is especially useful for small business owners, content writing services or freelance writers.
Testimonials from past clients add authenticity to your claims of excellence. Think of it as a stamp of approval, a go-ahead from a happy customer to their peers (your prospective clients) searching the web for similar services.
THE IMPORTANCE OF A CLIENT TESTIMONIAL
Your website is a representation of your products and services. When you create your website copy, you try to make it as attractive, persuasive, and believable as possible.
You do this by describing how your products and services can simplify and transform the lives of your customers.
All this is fine and dandy, but did you ever question why your prospective customers should believe your tall claims? Why will your website’s visitor choose your services from all your competitors?
And it is here that the importance of Client Testimonials is utterly understood.
TOP 5 BENEFITS OF AN EFFECTIVE CLIENT TESTIMONIAL
TESTIMONIALS ADD AUTHENTICITY TO YOUR CLAIMS
When you talk about the usefulness of your products/services, you must support these claims with real, tangible proof.
Testimonials from satisfied clients and customers act as evidence that authenticates your claims and makes them credible.
This is one of the reasons why it is important to get effective client testimonials. It’s because they briefly describe what is it that you did for the client and how your services helped them reach their goals.
TESTIMONIALS HELP IN DECISION MAKING
When a prospect browses your website and considers whether to hire your services, reading your clients’ testimonials and learning about their positive experiences provides the right push to make a hiring decision in your favour.
TESTIMONIALS ADD VALUE TO YOUR WEBSITE & GENERATE TRUST
Effective testimonials from your past clients add considerable value to your website and generate trust in your products/services.
It is a stamp of approval that reassures potential clients that you are running a credible, professional business and that you are serving the needs of your customers well.
Moreover, when you publish testimonials from your clients in chronological order, you show to your prospects that you are in business and that your services are in demand.
TESTIMONIALS PLAY THE ROLE OF A PR HEAD
Testimonials don’t cost you a thing and do so much for you in return.
Genuine, well-written testimonials as your PR head. They communicate with your prospects and present your case to complete strangers who visit your website.
TRUTHFUL RECOMMENDATIONS ARE GREAT FOR YOUR BUSINESS
Genuine and authentic client reviews are excellent for your business. However, fake ones can do tremendous damage to your website and your reputation as it takes away all the trust and faith in your enterprise.
Now that you know the importance of Testimonials let us find out how best you can use these tools for your website.
BEST PLACES TO PUBLISH YOUR CLIENT TESTIMONIALS
The most widespread practice is to post all your client testimonials on one dedicated web page. Suc as the Client Testimonials page. When new testimonials are received, this page is updated.
While there is nothing wrong with this approach, many people believe that there is no reason testimonials should be limited to just one page of your website.
Once you have received a recommendation from a satisfied customer or client, feel free to use it anywhere on your site.
Some of the best spots to publish testimonials include
- Home Page
- Contact
- Portfolio
- Print Ad
- FAQ
- Services or Products
- Sales Letters
- Your Company Blog
- Twitter and FB Page, etc.
CLOSING THOUGHTS
If you haven’t already, start using Client Testimonials on your website and see the difference it makes to your conversion rates.
Also Read: Essential Pre-Requisites of a Relevant, Effective and Good Client Testimonial
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