Importance of Home Page Content
When was the last time you looked at your website’s homepage content with a critical eye?
You know that very first page that links to the rest of your website, acts as an introduction to your site, and provides a preview of what lies ahead to your website’s visitors.
If you haven’t lately, we suggest that you do it NOW!
Content writing for your website’s home page is an extremely crucial task that should be taken seriously.
Pre-requisites of Effective Content Writing for your Website’s Home Page
Here are a few things you must keep in mind when you start to develop content for the website homepage –
SAY MORE WITH LESS – HOMEPAGE CONTENT SHOULD BE CONCISE
The attention span of online readers is limited so it is important to ensure that your home page content creates a positive impact on your readers, quickly and coherently.
Depending on the overall look, feel and design of your website, you can hire a copywriter to develop engaging copy for your website’s home page with a good mix of attention-grabbing headlines and powerful sub-heads.
Remember, the purpose of the home page is to provide an introduction to your business and your website. Hence, a good trick is to avoid too heavy or too much content. Keep it light and concise.
IMPRESS AND ATTRACT – HOMEPAGE CONTENT SHOULD BE ATTENTION-GRABBING
Since a majority of your website visitors reach your website through a Google Search, the content on your website home page should be able to grab the reader’s attention and encourage them to discover more on your website.
The onus of keeping your visitors glued to your site is on the home page/landing page of your website.
Remember, a lot of people will press the back button and move out of your site if what they are read is not convincing them to stay.
STAY IN-SYNC WITH YOUR WEBSITE’S THEME – HOME PAGE CONTENT MUST ADD VALUE
While planning your home page, pay attention to all the aspects of design, graphics, and most importantly, the content. Do not waste critical space on your homepage by adding unrelated images and long, looped Flash banners that do little for your web presence.
Instead, strike a balance between the use of images and well written, focussed and relevant SEO content.
Remember, what you put on your homepage decides speaks volumes about your business and its goals.
SMART USE OF LINKS – HOME PAGE CONTENT SHOULD HAVE A GOOD LINKING STRUCTURE
An important part of online content/copywriting is the use of a sensible textual linking style.
To create a well balanced and SEO friendly website, you must think about the intelligent use of words, key phrases and link them smartly to your website’s inner pages.
Remember, it pays to study your website content regularly and make the necessary changes from time to time.
If it’s been a while since you looked at your website’s homepage content, it’s time to give it a healthy makeover.
Your home page content can add a whole new perspective to your website’s presence, so make sure that you consider each and every word that goes on it.