Freelancing can give you the flexibility and freedom to build the life – and business – you want. But the most challenging aspect of being a freelancer is to know how to find more freelance work, consistently.
Because you’re solely responsible for marketing your freelance services, the onus lies on you to stay in demand.
For your convenience, we have put together five strategies to help you land more freelance projects and stay overbooked!
How to Find More Freelance Writing Work?
Let’s look at some practical steps you must take right away to improve your chances of bagging new freelance writing projects.
BUILD YOUR PERSONAL BRAND
It’s hard to find work if no one knows who you are or what services you offer. Therefore, establishing and developing an online presence will help you get your name out there and build up your own personal brand.
· Be Active on Social Media
Start developing a following and reach out to people in your industry. For instance, networking through social media can help you land work quickly. So make sure you have a profile on Facebook, LinkedIn, Instagram and Twitter.
· Create a Blog or Website
Firstly, build a mobile-friendly and technically-sound website or blog. Secondly, showcase your portfolio and offer details about the services you offer. Thirdly, update your website or blog regularly.
For example, author articles and post fresh, useful content so you can drive more traffic to your website and grow your personal brand.
· Study Industry-Related Blogs
There is a wealth of knowledge and information online. So, devote some time every day to read useful articles and blogs. And don’t forget to leave your insightful comments online. As a result, you will get your name out there and it will help you network with both, your potential clients, and others in your field.
· Submit Your Guest Posts to High-Quality Relevant Blogs
Another excellent way to build your personal brand is to highlight your knowledge by writing high-quality blog posts. You can not only reach a larger audience but also get your name in front of the right people. As a result, you will slowly establish yourself as an authority in your field.
Establishing an online presence and building your personal brand will help you find more freelance work and hopefully, recurring clients.
LOOK IN THE RIGHT PLACES
If you’re having trouble getting freelance projects, you may be looking in the wrong places. As a result, you may be missing lucrative, high-paying freelance assignments. Hence, it is crucial to find out where your potential clients are and put your name in front of them.
Online job boards, like JobTonic, or industry-specific job sites are wonderful places to start. And you’ll have to do more than just looking for job opportunities. Above all, you must take the required action to land clients and new projects.
NEVER STOP MARKETING
As a freelancer, you’ll experience busy and slow periods just like any other business. But many freelancers make the mistake of stopping or slowing their marketing efforts when work is plentiful. Even if you have more than enough work, you need to continue to market your personal brand to minimize those slow periods.
And you can do it by advertising on Facebook, posting infographics and carousel articles on Instagram, and tweeting regularly on Twitter!
ALSO READ: 5 Mistakes Every Freelance Writer Should Avoid
DEVELOP YOUR SPECIALISED SKILLS AND OFFER THEM TO YOUR CLIENTS
Everyone wants a specialist these days – no matter what industry you’re in. People seek out and pay well for professionals with niche skills. Consider what your clients’ biggest challenges are.
Do they have a common need? If so, can you pursue training to specialize in a skill that would help fulfil that need?
ALSO READ: How to Develop Your Content Writing Voice
STAND OUT FOR YOUR DEPENDABILITY
No matter whether you’re working on a project or meeting a client for lunch, make sure that you’re always on time. If you have a deadline, meet it. Better yet, get it done early.
And never leave clients waiting for you. Being on time will help improve your chances of getting hired in the future. Remember, your clients will talk about your services to at least some of their contacts. So, make a good impression; your reputation depends on it.
Source: JobTonic | Updated on 12th December, 2020 by ContentWriter.in